Google Adwords 632个B端可添加的否定关键词,筛选自本人10000否定关键词库!

Google Adwords 632个B端可添加的否定关键词,筛选自本人10000否定关键词库!

今天花时间将自己谷歌个否定关键词库里的1万多个否定关键词捋了一遍,梳理出600多个否定关键词,希望对做google adwords的小伙伴有帮助。个人觉得在做B端谷歌广告时,这些否词是应该添加的,但具体情况自己仍需自己斟酌使用。本文很长,价值也很高,建议收藏,以备未来选用。

以上截图的这些否词大概可以分为以下几类,文章最后会按顺序从A~Z分类,附上这600多个否词。

那么首先就让我来简介一下这些否词的类别:

地点否定关键词

这个想必大家很熟悉了,就比如你的业务只在欧洲开展,那么很多地点关键词就要排除。拿美国为例,首先国家层面的关键词例如:US,USA,United States,America,American等否词;其次行政级别为州的词,以California为例,添加California和其简称CA为否定关键词;最后就是排除城市级别的,以New Yourk为例,排除New York,NY等否词。最后的最后我还会附加上美国所有州和城市地点列表。

疑问句否定关键词

这类词想必大家都熟悉,诸如:when,what,how,what is,how to 等等,想必大家都添加了,这里就不过多赘述。

介词类否否定关键词

主要代表就是About,反正我是去掉了。

DIY类否定关键词

我们做B端的,希望拿到的批量的订单,绝对不想碰到DIY类的个人买家,他们一般就买一两个样品,钱少事还多。所以这类词是要排除的。例如diy,homemade,yourself等。

学习,教育和研究类否定关键词

这类一般就是寻找资料的,这些词代表就是:class,course,case,study,research,trend,college,book等。例如你是做电子设计的,这类人就会搜elctronic design class,elctronic desig trend,elctronic design colloge,elctronic design book等词来消耗你的预算。所以这些词也一定是要添加的。

平台类否定关键词

这也不难理解,我们同类的产品有很多C端的平台也都在卖,例如amazon,amz,ebay,shopify等等。搜这类词的肯定就是个人买家,我们B端就不应该去凑这个热闹了,记得要排除掉。

工作类的否定关键词

一般搜这类词就是想找个相关工作,这类词的代表是job,work,salary等等。还是以电子设计为例,他们可能会搜elctronic design job,elctronic design work来找工作。如果他们很关注薪水,可能会搜elctronic design salary来消耗你有限的预算,所以这些词也是要排除的。

品牌和产品型号类否定关键词

这个也很清楚,比如你是一家小品牌手机供应商,类似于Huawei,Apple,xiaomi,mate,iphone等品牌型号的否词你就要去掉。

图片媒体类否定关键词

这类词例如picture,image,Video,photo等词。比如你是蓝牙耳机的供应商,有人可能会搜 bluetooth headphone picture找一张蓝牙耳机的图片,刚好你的广告出现了,你里面肯定是有图片的,所以就顺手点了你的广告,消耗掉你的预算。所以为了避免这种情况,这类词也是要添加的。

寻求支持类否定关键词

这些可能是买了相关产品,寻求客服支持和帮助的,比如找说明书等。例如:faq,guide,Manual,support等词。

错别字否定关键词

这个特别重要,客户如果搜了某些错别字,即使你添加了这个单词正确的否词,你的广告还是会展现的。我们Xiaomi为例,以下就是我搜集到的他的品牌错别字,可能是外国友人拼音不好的缘故吧:xiaomi,xiaimi,xiami,xiamomi,xiao mi,xiomi,xoaimi。这些错别字的否词也是要添加的。

名词的复数否定关键词

这不难理解,例如你将photo这个词加入了否词,那么你也应该将photos加入否词。

可选斟酌添加的否定关键词

buy

cheap

cheapeast

cheapest

low

low cost

low price

lowest

price

prices

pricing

store

stores

shop

shops

shopping

好吧,竟然码了这么长时间,否词大概就是这些类型。其实客户的搜索词真的是五花八门,连带着我也不好分类,真委屈。其他的否词我就不分类了,全部在下面,各位朋友自取之。

字母A

about

abstract

advantage

advantages

advertise

advertisement

advice

affiliate

alexpress

aliexpress

ali express

aliexpres

alixpress

air express

alexpress

amazon

amazon

amazonaws

amz

amzon

alliance

alliances

analysis

analytic

analytics

analyzer

answer

answers

aplicacion

applicacion

article

articles

association

associations

字母B

b2c

background

backup

bargain

bargains

behavior

behaviorus

benefit

benefits

blog

blogs

book

books

boss

bulletin

bulletins

business toconsumer

business-to-consumer

字母C

career

career

careers

cart

carts

casa

case studies

case study

case

cases

casing

catalog

catalogo

catalogue

categorias

certificate

certification

challeng

challengs

challenge

class

classes

clearance

clearances

club

clubs

craft

crafts

create

creating

concept

concepts

college

collage

colleges

comment

comments

community

communities

comparison

comparisons

concept

concepts

conference

conferences

configuracion

configuration

configure

configur

conference

conferences

consultant

consultants

consulting

consumer

consumers

cost

costs

contest

contests

contestes

council

councils

course

courses

字母D

data

datas

datatype

dataset

data from

datasheet

database

deal

deals

debug

debugger

defference

demo

define

definition

descripcion

descripciopn

description

discount

discount code

discount codes

discounted

discounts

diy

dyi

diymall

documentation

document

documents

documentary

download

dropship

dropshiping

dropshipping

字母E

ebey

ebook

economy

education

educational

elitebook

employer

employers

employment

error

errors

exam

exams

example

examples

exhibition

exhibitions

explanation

explain

exaplained

experience

experiences

export

exporter

exporters

字母F

facebook

faceboock

faq

faqs

feature

features

file

files

firm

firms

form

forms

format

formato

forum

forums

foundations

foundation

free

freebie

freebsd

freeware

freelance

freelancer

freelancers

freelancing

freescale

full-time

fulltime

function

functions

functionality

future

字母G

geek

geekbes

geekcreit

general

generic

giveaway

giveaways

godbrother

goldmedal

graduate

graduation

graphic

graphics

guide

guides

字母H

hand made

handmade

hello

help

helps

helping

history

historic

histories

hotline

homemade

how

hows

how to

字母I

icon

icons

indiegogo

Instagram

Ins

inspection

inspect

instruction

instruction

instruct

interview

interviews

investment

investments

idea

ideas

image

images

info

informatie

information

informations

innovation

innovations

install

installation

installer

institute

institutes

instrucciones

instruciones

instruction

instructions

instructor

instructors

intern

interns

internship

internships

introduction

introduct

字母J

jpg

jpg’s

job

jobs

字母K的没有- –

字母L

language

languages

law

laws

Lazada

learn

learning

legal

legislation

library

libraries

logo

字母M

magazine

magasine

magazines

mall

malls

manager

managers

manual

manuals

manuale

manuel

map

mapiing

maps

maunel

mean

means

meaning

menu

message

messages

mess

method

methods

movie

movies

model

models

mother

字母N

name

names

new

news

newsletter

newsletters

newspaper

newspapers

notebook

notebooks

notice

notices

字母O

objective

objectives

occupation

occupations

opinion

opinions

opportunity

opportunities

organization

organizations

字母P

pack

packs

page

pages

package

packages

paper

papers

pay

paid

part time

parttime

personal

personel

pdf

pdfs

photo

photos

photograph

photographs

picture

pictures

platform

platforms

post

posts

powerpoint

power point

ppt

principle

principles

problem

problems

process

program

programs

promotion

promotions

字母Q

question

questions

questionnaire

字母R

recognize

recognization

reader

readers

recruit

recruiter

recruiters

recruiting

recruitment

recruitor

recruitors

regiew

regarding

regulation

regulations

rent

rental

review

reviews

report

reports

requirement

requirements

research

resume

resumes

rule

rules

字母S

sample

samples

sampler

sampling

salary

salaries

school

schools

seminar

seminars

setup

set up

myshopify

shopify

shoppe

short cut

short cuts

shortcut

shortcuts

show

shows

skill

skills

sku

spec

specs

specification

specifications

staff

staffing

standards

statistics

statistic

stas

step

steps

studies

study

story

stories

字母T

template

templates

teacher

teachers

textbook

textbooks

technology

test

testing

tester

theme

theory

theories

tiklok

tiktok

tip

tips

training

torrent

torrents

tool

tools

trend

trends

tutor

tutors

tutorial

tutorials

type

types

字母U

universal

universary

university

universities

usage

usages

user

user guide

user manuel

user manual

use

uses

字母V

vantage

vantages

video

videos

view

views

字母W

walmart

walmeck

wiki

what

what is

whats

what’s

whatis

what are

whats

when

where

wherever

which

who

whole

why

white paper

white papers

windows

windows 10

windows 2000

windows 7

windows 8

windows 8.1

windows xp

work

working

work shop

workshop

workshops

work flow

workflow

work place

workplace

字母X

xiaomi

xiaimi

xiami

xiamomi

xiao mi

xiomi

xoami

字母Y

your

yourself

Youtube

You tube

Z的没有

码字真的很辛苦,如果大家觉得有帮助,将点击一下右下角的在看,激励一下呗,不胜感激。

以上~

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